Idea: A Topic and a Claim

Posted on January 19, 2011 by Frank

Ideas are the stuff of life. We live by them. We look for them in all our entertainment and discussion. They’re the conclusions we draw that help us make sense of this crazy, mixed-up world.

You can move to the head of your class (company, firm, social group, foursome) by learning to recognize, create, and manage ideas.

Here’s a hot tip that will help. Every great idea relates two universal human values.

Example 1: All men are created equal. The two values are mankind and equality.

Example 2: We learn to succeed by overcoming failure. The two values are success and overcoming.

Practice until you can identify the two values related (equated, compared, or contrasted) in every idea you can find.

Now, notice that every idea has two parts, just as every sentence has two parts (subject and predicate). The two parts of an idea are the TOPIC and the CLAIM.

If my topic is education and the claim I am making about education is that it is key to career success, then my idea statement might read: Education is key to career success. Of course, there are many other claims we could make about the topic education. As examples: Education is expensive. Education opens windows to the world. Education satisfies the hunger to learn. Each statement makes a claim about the topic education.

Learning Activity

Find the two values related by the idea statements below. Mark the value that is the TOPIC of the idea, then the value that presents the CLAIM.

For example: Love (topic) makes the world go ’round (claim).

Children mimic parental behavior.

Pets help to educate our children.

Career ambitions can enslave us.

When we’re miserable, we know we are alive.

Fitness is like icing on the cake.

Failure leads to success.

Extreme fashions may draw unwanted attention.

Visit me at: frankrichardsonauthor.com

Bringing Home A Story

Posted on December 22, 2010 by Frank

We all love a great story. In public speaking, it’s not uncommon for listeners to remember a well-told story, even when they can’t remember why the speaker told it.

Here are some keys you will want to remember:

1. Anchor your presentation or speech with a great thesis statement. The thesis sentence ties all the parts of your presentation together in a memorable way.

2. Be sure that any stories you use are directly related to the thesis.

3. Bring the story to life by, (a) acquainting us with the characters in your story, (b) letting us see the characters, and (c) letting us hear the characters own words.

Take a few minutes and watch this young speaker tell the familiar biblical story of Jonah. Notice especially how her quiet energy brings the characters and the moral to life. Note how she distinguishes one character from another by changing the tone and pitch of her voice. She’s young, but she’s already very good at this art. We can all learn a few things from her.

Here’s the link: http://vimeo.com/16404771.

Pay The Price in Practice

(originally published nov 30, 2010)

It’s been a busy semester. I didn’t carry through with weekly blogs as I intended. I’m sorry about that. My loss as well as yours. There’s one concept I want to hit hard before we part. It’s this:

Practice, Practice, Practice.

Having taught a couple of public speaking courses each semester for five years, it’s been my good fortune to watch nearly 500 students work at learning how to build great presentations and give great presentations. That means I’ve watched about 2,500 presentations. It’s been great! I’ve seen many talented students. Talented or not, every student has improved. That’s been especially rewarding for me, and I know it will pay valued dividends in the future lives of these impressive young people. Watching that many presentations, one thing has become obvious: some students practice, others don’t. If students don’t practice, that doesn’t make them bad people. But, they’re missing a great opportunity.

Practice aloud, standing up.
This is the best advice you can receive if you want to become a person of influence in your world. Success doesn’t come free. You don’t stumble into it. You will have to work at it. When you have built what you think will be a solid presentation of your ideas, you must practice presenting it.

This is how you practice:
Stand up! In front of a mirror, if possible. In a secluded place where you can speak as loudly as you are able without having to worry that someone will hear your initial attempts.
Speak it aloud! It takes a few run-throughs to get accustomed to hearing your own voice. This will also help you judge the timing of the presentation.
Smooth the flow! Repeat the entire presentation often enough that it flows for you. This is like any other skill you try to master. The first few times through, you’ll have awkward pauses, moments when you can’t remember what you wanted to say, goofy moments, etc. But, they’ll smooth out with practice. If you can’t get through the entire presentation without any major stumbles or meltdowns, you haven’t practiced enough.
Capture the meaning! Practice giving emphasis to important ideas. Refine the wording. Use pauses to capture attention. Try out hand movements and facial gestures as you speak. Work at getting the message into the listener, not just getting it out of your mouth. Experiment with volume, pitch, rate. Go over the top. Get crazy. See how it feels to turn yourself completely loose.
Practice to perfection! Of course, perfection is relative. Every effort can be improved upon. But, remember that the big giveaway as to whether you’ve practiced enough is whether the meaning of your presentation comes through. This is how it works: No practice—repeated stumbles, reading from notes, rough or jerky flow, listeners have no clue what the speaker intended. Some practice—flow smoothes out, presenter rushes through just trying to get the message out, listeners get bits and pieces of the message.Fully practiced—Smooth flow of ideas, speaker is comfortable leaving her/his notes, speaker can pause, vary the voice, watch the listeners for nonverbal feedback, etc.

How much practice?
If you practice to perfection once, you’ll know the answer to this question. But, know this: it takes more than one practice aloud and standing up. Five times? At least. Ten times? Depends on the presentation. Twenty times? Not uncommon. Good speakers pay the price in practice!!

Learning Activity
Find a fairly short piece (poem, song lyric, selection from a great speech). Read it until you’re familiar with it. In fact, memorize it.
Now, stand up, speak it aloud, smooth the flow, capture the meaning, and practice to perfection.
If you’ll do this, just once, it’ll take you to a completely new place in your ability to express ideas in public.
Here’s to the new you!

© Frank Richardson, 2010